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Corporate Sponsorship
Corporate Social Responsibility – a fig-leaf or good business?
While the concept of corporate social responsibility (CSR) is nothing new, in the the last 10 years it has driven a sincere shift in the way many companies do business. A well developed CSR policy helps a corporation attract consumers and build customer loyalty through a reputation for altruism. In Japan as elsewhere, sound business strategy today increasingly emphasizes the pursuit of sustainable shareholder value with the simultaneous pursuit of sustainable social value.
Your shareholders can become care-holders by investing in your company.
In a 2005 survey, 75 percent of Japanese respondents believed CSR improved public relations and brand image, 82 percent deemed it crucial to customer satisfaction and 93 percent thought it created stronger employee morale.[1]
Conflict affects many countries and upsets world trade and stability. Many companies believe that helping refugees and internally displaced people is a worthy cause and helps employees understand the social and business implications of unrest.
[1] Economist Intelligence Unit (EIU) Survey The way of the merchant–Corporate social responsibility in Japan
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